The amalgamation of business acumen she gained and her creative expertise, gave wings to her childhood dream of creating a brand which would be about all things handmade. The sentiment was to not only bring the beautiful human essence of handmade things to the mainstream, but also to make people feel a sense of connect between their personalities and the brand’s offerings, on an emotional level.
Manali’s attention to detail is nothing less than an obsession. With her dream being so close to her heart, she wanted everything ranging from the name to the designs to be simply perfect. Her childhood dream got the name of Fudakti by the beautiful sentiment she believed in – every girl carries an effervescent & joyful Fudakti in her heart. She wanted to celebrate this spirit through her work. The bird in the logo also symbolizes the free-spirited high soaring aura of a Fudakti girl.
Manali passionately believes that every girl would be able to connect to this emotion of Fudakti and that is why this sentiment is the soul of her brand.